The students' life at ASB is not only about studies. Students get many opportunities for learning institution-building by being involved in various Student Committees & Clubs. These clubs are a critical component of the learning environment at ASB. Students are encouraged to participate in one or more of the following clubs.
THINK ENTERTAIN ACT CLUB (TEA)
Provide a platform to keep up-to-date on current issues and business through exchange of articles/videos, conducting management games and group discussions
INNOVATION AND ENTREPRENEURSHIP DEVELOPMENT CENTRE (IEDC)
ASB is committed to nurturing entrepreneurial capabilities of our students and has an Innovation and Entrepreneurship Development Centre (IEDC) established under the Kerala Startup Mission's (KSUM) IEDC initiative. IEDC provides a vibrant forum to come out with innovative ideas and provides support all the way to setting up a new venture through mentoring, workshops, and various events and activities organized in association with KSUM.
Marketing Club is the flag bearer of marketing related events and activities in the institute. It focuses on empowering ASB students to be the most innovative and effective marketers in the industry. The club holds events like poster competitions, advertising simulations, role playing exercises, etc. throughout the year to test students’ marketing acumen.