Dr. Dawn Jose has more than 15 years of experience in teaching various management courses at University Level. He holds a Doctoral degree (Ph.D.) from Mahatma Gandhi University, Kottayam, Kerala in Management Studies (Marketing Area). His areas of interest and expertise are in curriculum design and lecturing courses in the functional areas of Marketing and in Business Economics at Postgraduate Level. His research interests include Social Media Marketing, Social Commerce, Consumer Behaviour and Strategic Marketing. He is passionate about mentoring and guiding learners to reach their full potential. Academic administration, Strategic Consulting, Brand Advisory, Content Development, Social Media, Auto Vlogging etc. are his forte. Prior to joining ASB, he worked as Assistant Professor in the MBA department at St. Joseph’s College of Engineering & Technology, Palai. He worked as Senior officer at HDFC Ltd., one of the premier NBFC’s in the world before moving into academia. He has presented papers in various national and international conferences and has published research papers in reputed journals.