Krishna Kumar is a mechanical engineer from NIT Calicut. He completed his Postgraduation in Management from the Indian Institute of Management, Ahmedabad. He received his Doctorate in Business Administration from the University of Liverpool, U. K.. He has over 28 years of corporate experience in India, the Middle East and Africa. He has handled assignments in sales, marketing, retailing, exports and sourcing. His strengths are conceptualization and implementation of operating systems and processes. He is passionate about teaching and sharing his industry experience to budding managers and demonstrating how theories of marketing are applied to real-life situations in the field. His research interest is in the area of Consumer Behaviour.