ASIAN SCHOOL OF BUSINESS
Asian School of Business (ASB) is a leading business school offering an intensive MBA Programme. As an established management institution that places emphasis on transcending the barriers created by ‘Conventional Education’, the business School is praised internationally for giving birth to a vibrant students’ community.
ASB was launched in 2005 and promoted by Mr. George M. Thomas whose passionate approach to enriching on and off-campus lives of students has yielded unmatched success. Placing tremendous stress on the quality of education, Mr. George has been instrumental in developing Kerala's first international school that offers Cambridge A-levels and the International Baccalaureate programme.
“A Society of Friends in the company of Scholars”
"ASB is more than just a place for Academic learning. This is where people from diverse cultures are united by their similarities and enlightened by their differences".
The MBA program from CUSAT is designed to equip students to take on the most challenging positions in the industry through a combination of rigorous curriculum, courses that are in line with the current trends and direction, and a pedagogy that brings in practical experience through internships and other interactions. The current revised curriculum reflects this approach by incorporating Outcome Based Education (OBE) along with Choice Based Credit System (CBCS) and Grading system. ASB offers several additional value added programs and interventions that help to develop skills and competencies to take on the volatile, evolving industry environment.
Nurturing the Spirit of Entrepreneurship in Academia
The institute has a state-of-the-art infrastructure, competent faculty and contemporary pedagogy that create an environment conducive for holistic learning. The programme also ensures vital components of peer learning and positive group dynamics. Research has shown that when a team has a positive dynamic, its members are nearly twice as creative as an average group. This makes us stand out as one among the best institutes offering a PGDM/MBA in Kerala.
Why Choose Us
DECISION - MAKING ABILITY
9 Reasons to choose ASB
It is a business school that focuses on transforming young people to create an impact through their leadership in business. To achieve this end, it encourages entrepreneurship as well as intrapreneurship, i.e., the quality by which you strive to behave like an entrepreneur in your organization.
ASB uses unique tools and techniques for leadership development. ASB will give you self-awareness that you will seldom gain in any other place. It teaches you how to use tools to overcome challenges that come up in an individual-specific way. Business schools or institutions that can match this capability are very rare and almost non-existent in India.
It has envious faculty with average of 13 years of work experience. This ensures that what is taught is industry-relevant. Most of them are trained mentors with capability to give you focused and personalized feedback and suggestions to enable you achieve your goals.
It follows an experiential and learner centric pedagogy to ensure that learning creates changes, and sticks. Cases, digital simulation, role plays, use of multimedia and films, group projects, group discussions, two sided exercises, industry visits, interaction with industry experts, industry research and internship in the industry are seamlessly integrated with class room discussion under the careful guidance of industry experienced core faculty.
It has an impeccable focus on placement and leaves no stone unturned to achieve it. The preplacement preparation such as training in preparation of your CVs, training in group discussion, personality development, aptitude tests and interview process are meticulously planned and executed.
ASB focuses on all round development with special focus on imbibing values, developing business acumen, learning to write a business plan, managerial communication, interpersonal skill development, leadership development, participating in competitions, conducting events and learning by doing.
ASB’s learning rigor would surprise you. We use a mix of pre class preparation, post class review, feedback and punctuality in submissions. While we focus on all round development, learning through academic rigor has the pride of place in ASB.
Every student in ASB is trained to develop a personal vision statement and live it. We place utmost importance on your individualism and respect your individual differences and potential. In doing so, ASB trains you to achieve fulfilment in life by choice. To achieve this, ASB facilitates every student to develop an Individual Development Plan or IDP.
In ASB, you will enjoy camaraderie, learn collaboration, environmental sensitivity, inclusiveness and gender sensitivity. You will live and work in a LEEDS certified environmental campus (certification for environmental friendliness) which is a uniqueness distinction of this institution. You will enjoy an environment with international compliance in safety and an inclusiveness.